EggLA.com | Toyota

Toyota

Event promotion for the unveiling of the new Toyota Camry on the “New York Street” lot at Paramount Studios in Hollywood, California with the theme of red — a lot of red.

Egg fabricated 2 metal street banner holders with a 4” profile that were deployed in 3 seconds by a special effects company. The banners came straight up out of the street 50 feet. Egg also remodeled a storefront and interior for the event from brownstone to Stainless Steel modern.